How COVID-19 is impacting consumer behavior

COVID-19 has created a seismic shift in consumer behavior that will forever impact retail and customer expectations. As consumers experience product shortages and fear of being in public places they are adapting to a new normal that will require retailers to adapt to survive. 

COVID-19 has created a seismic shift in consumer behavior that will forever impact retail and customer expectations. As consumers experience product shortages and fear of being in public places they are adapting to a new normal that will require retailers to adapt to survive. 

 

A survey as of April 7 shows 92% of consumers said their shopping behavior had been impacted by Coronavirus. 40% said stores they would otherwise go to are closed. 15% of those who placed an online ship-to-home order in the past month indicated it was their first time ever or first time in the past six months doing so. 37% of click-and-collect users were new or ‘new lately.’   

 

The majority said they are no longer sure if they’ll travel in 2020, that they cancelled a trip, or that they’re no longer comfortable traveling to certain regions. Read more here.

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