“Execution is the ability to mesh strategy with reality, align people with goals, and achieve the promised results.”
—Lawrence Bossidy, Execution
The Road: S2023 — Execution.
PRSM2023 is PRSM’s strategic roadmap for the next 5 years. Now that our plan is in place, 2019 will be the first year of PRSM2023 execution.
PRSM2023 is comprised of multiple Strategic Tracks:
Internally. PRSM is undertaking a “cultural evolution,” revamping our technology, evolving member engagement and positioning member resources to respond to and anticipate industry trends. A great place to see the progress under this strategic track is the new prsm.com.
Externally. PRSM is analyzing its market positioning and branding. PRSM Association is now more than 20 years old. The components of our name accurately portray our history and mission, but as retail facility management evolves, so must PRSM. Evolving the PRSM brand and market position is required if PRSM is to remain as the leading association focused on retail and consumer-facing multi-site facilities management, with the purpose of elevating knowledge and enhancing value for its members through the power of connection. Therefore, PRSM is investing resources and time to analyze the association’s strategic positioning.
Operationally. PRSM will continue to grow — especially our world-class events. But, in 2019 and beyond, our event lineup will change. The PRSM National Conference will remain the lynchpin of the PRSM event schedule — and you will see technological innovations this year at PRSM2019. We won’t be hosting our Mid-Year Conference (MYC) this year, but instead will replace MYC with PRSM Local events across North America. PRSM Events will deliver more value to the FM industry by having the association be more accessible to our members.
Aligning people with PRSM2023. At PRSM HQ, our staff is organized into two sections: Member Operations and Executive Operations. The two sections have distinctly different missions:
Member Operations. Global Events, Membership Development
Executive Operations. PRSM office management, Marketing and Communications, PRSM Canada, and support staff comprise Executive Operations. These business units keep members informed, make the association run and serve other business units. Executive Operation business units constantly evaluate how well they deliver value to the association and FM industry.
PRSM Canada 2019 and Beyond. In the past, PRSM managed Canadian events and member relations via an employee in Toronto. In 2019, we will take a different approach and partner with an association management company, Managing Matters. Based in Toronto, Managing Matters is one of the 500 fastest growing companies in Canada. PRSM Canada will still host events that cater to the Eastern and Western regions of Canada. But, keep an eye out for more PRSM Canada activity throughout the year.
Ongoing feedback. I’d love to hear your thoughts about PRSM. Email me at byanek@prsm.com or message me on twitter @byanek.
