Connex, the multi-site facilities network, formerly known as PRSM, has announced Shana Thomas as Vice President of Marketing & Communications.
Shana has been integral to Connex’s success – serving the association for over nine years in the Communications, Marketing and Events departments. In her most recent role as the Director, Marketing & Digital Experiences (DX), Shana has elevated Connex via the website, social media, event marketing and helped pivot Connex into a new digital transformation including Connex’s The Daily Grind livestream show airing over 200 plus episodes since March 2020.
Her creative technologist and futurist mindset began integrating cutting-edge technologies into the association including AI (artificial intelligence), IoT (Internet of Things), marketing automation, geofencing, real-time digital platforms, and SMART networking. Her networking and passion for relationship building has fostered beta test relationships with cutting-edge technology, accelerating Connex far beyond other associations.
“Shana has taken our event marketing, technology and digital experience efforts to the next level,” said Bill Yanek, CEO, Connex. “I am confident she will translate that vision across Connex. She keeps the member at the core of her mindset and their success at the forefront of her endeavors and planning.”
As the Vice President of Marketing & Communications, Shana will build upon her strategic, and creative experience with implementing new technologies to enhance the member experience to ensure Connex is the premier association for all Multi-Site Facilities Management Professionals and Supplier Partners for networking, education and thought leadership.
“Shana is vital to PRSM/Connex as she continuously is improving the member experience,” said LeeAnn Norton, COO, Connex. “Her dedication, drive, and brilliance in the technical and digital worlds is the key that will transform Connex for years to come.”
Shana graduated from the International Association of Exhibitions and Event (IAEE) Krakoff Leadership Institute in 2018 and serves on IAEE’s Technologies Committee (2018 – present), member of the Retail Council of Canada, and an active alumnus of the VaynerMedia 4D Digital Marketing Group out of New York City.
About Connex
Connex is the leading membership organization for multi-site facilities managers and supplier professionals. Established in 1995, and based in Irving, TX, Connex empowers facilities management professionals with events, best practices, benchmarking, education, discussion forums and trusted partnerships. Members depend upon Connex to help them achieve greater success and a competitive advantage through cutting edge events, quality programs and resources. For more information visit www.connexfm.com.
Connex, the multi-site facilities network, formerly known as PRSM, has announced Shana Thomas as Vice President of Marketing & Communications.
