Store closures and furloughs due to coronavirus have struck the retail industry and world economy in an unprecedented way. But, could the worst be behind us? Many experts believe the U.S. COVID-19 outbreak is beginning to show signs of peaking in various hotspots across the country.
We asked U.S. consumers on April 3, 2020, “When do you think stores should reopen?” and gathered data from across the country ensuring representation from both hotspots and non-hotspots, genders, and generations.
Our recent consumer study finds growing optimism among people living in Coronavirus hotspots, men and Millennials. An overall majority (60%) of consumers in the U.S. feel that stores should reopen by the end of May, 2020. See the infographic here.
