Six steps suppliers should take now

While some suppliers report they are swamped right now with end-customers asking them to clean, disinfect and sanitize facilities, others have seen contracts suspended or even cancelled and work may have slowed dramatically.

 

Now is not the time to withdraw from the marketplace and wait for the storm to blow over.  There are positive steps that can be taken today. They just need to be planned and executed carefully, always keeping in mind the current state of the market.

Here are six steps supplier should consider taking now:

 

1.Keep the marketing going

Some suppliers have stopped marketing and stopped reaching out to maintain relationships during the COVID-19 outbreak. They went dark. FMs may forget about them and not contact them when business resumes. Keep the marketing going.

2. Shift marketing tactics

Some suppliers are using mass email campaigns addressing the crisis and touting how their products can tackle the challenges it has created. Consider using other tactics as well, such as a short video. Videos can show you care on a personal level and show a company cares and wants to help during this difficult time.

3. Stay in touch

While suppliers should not bury clients or potential clients with marketing messages, it is important to stay in touch. Share important information your client may need to know about regarding COVID-19, that may or may not be related to your own business. Show you care about more than the sale.

4. Cut through the chatter

There is a lot of news and marketing noise out there today about the virus and FMs may have started to tune out. While it is essential to stay in touch, ensure your message has a purpose and is timely. Occasional means occasional: updates every few weeks should be fine. Just not daily or multiple times per week.

5. Get personal

Only target a handful of clients each day. Contact them by phone or email, to ask how they are doing. One-to-one communications can be very powerful in times like this. Learn to listen and learn about what they are experiencing. Then – offer solutions.

6. Handle anticipated cancellations

Due to store closures some FMs may be forced to stop purchasing new products or services. Sometimes, offering them a discount toward a future product or service can help keep operations going.

The key is to maintain contact, assure your customers you are here should they need you and provide helpful information and advice if appropriate. Together, we will get through this.

How to apply for Paycheck Protection Program assistance

The information below is taken directly from the SBA.gov website and provided to Connex members to assist them in applying for assistance under the recently passed CARES Act.

Paycheck Protection Program Overview

The Paycheck Protection Program is a loan designed to provide a direct incentive for small businesses to keep their workers on the payroll.

SBA will forgive loans if all employees are kept on the payroll for eight weeks and the money is used for payroll, rent, mortgage interest, or utilities.

The Paycheck Protection Program will be available through June 30, 2020.


Who Can Apply

This program is for any small business with less than 500 employees (including sole proprietorships, independent contractors and self-employed persons), private non-profit organization or 501(c)(19) veterans organizations affected by coronavirus/COVID-19.

Businesses in certain industries may have more than 500 employees if they meet the SBA’s size standards for those industries.

Small businesses in the hospitality and food industry with more than one location could also be eligible at the store and location level if the store employs less than 500 workers. This means each store location could be eligible.


How to Apply

You can apply through any existing SBA 7(a) lender or through any federally insured depository institution, federally insured credit union and Farm Credit System institution that is participating. Other regulated lenders will be available to make these loans once they are approved and enrolled in the program. You should consult with your local lender as to whether it is participating in the program.

Lenders may begin processing loan applications as soon as April 3, 2020.


Loan Details and Forgiveness

The loan will be fully forgiven if the funds are used for payroll costs, interest on mortgages, rent, and utilities (due to likely high subscription, at least 75% of the forgiven amount must have been used for payroll). Loan payments will also be deferred for six months. No collateral or personal guarantees are required. Neither the government nor lenders will charge small businesses any fees.

Forgiveness is based on the employer maintaining or quickly rehiring employees and maintaining salary levels.  Forgiveness will be reduced if full-time headcount declines, or if salaries and wages decrease.

This loan has a maturity of 2 years and an interest rate of .5%.

If you wish to begin preparing your application, you can download a sample form to see the information that will be requested from you. 


Other Assistance

In response to the Coronavirus (COVID-19) pandemic, small business owners in all U.S. states, Washington D.C., and territories are currently eligible to apply for disaster assistance.

Enhanced Debt Relief is also available in SBA’s other business loan programs to help small businesses overcome the challenges created by this health crisis.

For information on additional Lending options, please click here.

SBA provides local assistance via 68 district offices and a nationwide network of resource partners. To find resources near you, please click here

Can a Creditor Garnish My Paycheck Protection Program Funds? Find out here.

COVID-19 Economic Injury Disaster Loan Application

The information below is directly from the SBA.gov website and provided to Connex members to assist them in applying for COVID-19 economic disaster loans provided under the recently passed CARES Act.


The SBA is collecting the requested information in order to make a loan under SBA’s Economic Injury Disaster Loan Program to the qualified entities listed in this application that are impacted by the Coronavirus (COVID-19). The information will be used in determining whether the applicant is eligible for an economic injury loan. If you do not submit all the information requested, your loan cannot be fully processed.


It is estimated it will require two hours to complete this application. Click here to begin the process.


To access more information click here.

Connex provides Essential Services letter template for member employees

With most of the nation under Shelter-in-Place orders, employees traveling to or from job sites or even on job sites may be questioned by local authorities regarding their status as essential workers. Connex has created a letter template member companies can use as documentation for authorities. This letter should be updated to include the member company name and contact information. Download the template here.